Reliance Industries Limited is hiring for Manager – Advertising and Media Planning for Mumbai location having 10 to 12 years of experience . Candidate from Top B Schools should only apply . Interested candidates can check the Other details from the link given below
- Oversees communication strategy of Fresh business, forms and directs advertising strategies, implement ad campaigns, supervises advertising-related departments.
- Creating Annual Marketing Calendar to drive Footfall and Basket
- Handling Creative agency end to end- from Campaign Brief to execution of the campaign
- Managing ATL/BTL Budgets
- Very Good understanding about Media Planning Traditional Media and Social Media
- Good analytical bent of mind.
- Planning of Campaign includes market where a particular campaign has to be executed through different languages and media.
- Creative execution of weekly ads, Fortnightly printing catalogues, Radio & Outdoor as per campaign and Leaflet layout distributions.
- Creating campaigns that establish VF Stores as a leader in Fresh Foods- Bonus Budhwar, Hero Veg , First fruit of the season etc.
- Develop new medium specific properties to establish Fresh stores. New property on TV, Radio and Social Media
- Develop a store BTL plan centrally for Reliance Fresh stores.
- Coordinating with state marketing team and sharing relevant images with them for leaflet, coordinating with agency, category & Media Team
- Initiate market research studies and analyse their findings
- Ability to work under tight deadlines.
Any Graduate – Any Specialization
Postgraduate – MBA/PGDM – Any Specialization, Marketing, Advertising/Mass Communication
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