Reliance Industries Limited Recruitment 2018 – Manager – Advertising and Media Planning , Mumbai (10-12 yrs exp)

Reliance Industries Limited is hiring for Manager – Advertising and Media Planning for Mumbai location having 10 to 12 years of experience . Candidate from Top B Schools should only apply . Interested candidates can check the Other details from the link given below

Desired Profile

  • Oversees communication strategy of Fresh business, forms and directs advertising strategies, implement ad campaigns, supervises advertising-related departments.
  • Creating Annual Marketing Calendar to drive Footfall and Basket
  • Handling Creative agency end to end- from Campaign Brief to execution of the campaign
  • Managing ATL/BTL Budgets
  • Very Good understanding about Media Planning Traditional Media and Social Media
  • Good analytical bent of mind.
  • Planning of Campaign includes market where a particular campaign has to be executed through different languages and media.
  • Creative execution of weekly ads, Fortnightly printing catalogues, Radio & Outdoor as per campaign and Leaflet layout distributions.
  • Creating campaigns that establish VF Stores as a leader in Fresh Foods- Bonus Budhwar, Hero Veg , First fruit of the season etc.
  • Develop new medium specific properties to establish Fresh stores. New property on TV, Radio and Social Media
  • Develop a store BTL plan centrally for Reliance Fresh stores.
  • Coordinating with state marketing team and sharing relevant images with them for leaflet, coordinating with agency, category & Media Team
  • Initiate market research studies and analyse their findings
  • Ability to work under tight deadlines.

Education :

Any Graduate – Any Specialization

Postgraduate – MBA/PGDM – Any Specialization, Marketing, Advertising/Mass Communication

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